- Built 50+ websites, optimized for SEO & conversions.
- Managed Google & Facebook Ads, delivering measurable ROI.
- Provided site audits, maintenance, & security enhancements.
Muhammad Arslan Asghar
Website Developer
SEO Specialist
Social Media Manager
PPC Specialist
Digital Project Manager
Muhammad Arslan Asghar
Website Developer
SEO Specialist
Social Media Manager
PPC Specialist
Digital Project Manager
Resume
Experience
2018 - Present
Website Developer & Digital Marketer
Freelance
Sep 2022 – Oct 2024
Digital Marketing Manager
Aqua Kunhar Pakistan
- Developed website & executed marketing campaigns, boosting brand visibility.
- Increased social media engagement by 45% & organic traffic by 30%.
- Implemented SEO & promotional strategies, driving 20% sales growth.
March 2022 – April 2023
Digital Marketing Manager
Rutba Travels
- Increased website traffic by 50% through SEO & content marketing.
- Ran PPC campaigns, achieving 4x ROI.
- Designed social media strategies for lead generation.
Aug 2021 – March 2022
Social Media Marketing Specialist
VisionUp Commerce
- Sold products within the given timeframe through digital marketing strategies.
- Increased social media followers by 50% & ad ROAS by 3x.
- Managed influencer collaborations & content planning.
June 2019 – Dec 2019
Sales Promotion Trainee (Internship)
Popular Pipes Group
- Conducted market research & managed promotional campaigns.
June 2016 – April 2017
Marketing & Sales Executive
Lead2Need
- Increased client acquisition by 25% through digital campaigns.
- Managed Facebook Ads & created sales presentations.
June 2016 – April 2018
Internships
Govt. of Punjab
- Youth Internship Program – Govt. of Punjab (2017-2018)
- Agricultural Information Punjab – Marketing & media production (2016)
Education
Year of Completion 2019
Master of Business Administration (MBA) in Marketing
Superior University Lahore, Pakistan
Specialized in digital marketing, branding, and strategic business growth. Gained expertise in market research, consumer behavior, and data-driven marketing strategies.
Year of Completion 2016
Bachelor’s Degree in Agriculture Extension
University of Agriculture, Faisalabad, Pakistan
Developed a strong foundation in agricultural sciences, agribusiness management, and marketing strategies for the agricultural sector.
Certifications
June 2022
Google Digital Marketing Certification
Google
- Achieved a perfect score in Google's Fundamentals of Digital Marketing course, covering SEO, PPC, social media marketing, and analytics.
Year of Completion 2018
Social Media Marketing Professional Certificate
Facebook
- Specialized in running high-performing Facebook and Instagram ad campaigns, audience targeting, and engagement strategies.
Year of Completion 2018
Website Development
Independent Training Provider
- Mastered theme customization, plugin integration, and advanced website optimization techniques.
Year of Completion 2018
One Million Prompters Initiative
Dubai Centre for Artificial Intelligence & Dubai Future Foundation
- Completed an exclusive training program focused on prompt engineering for AI systems, aligning with the Dubai Universal Blueprint for Artificial Intelligence.
- Recognized by: His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai.
Completion January 5, 2025
IT Service Desk Careers and Certifications
LinkedIn
- Learned IT service desk best practices, career pathways, and essential troubleshooting methodologies.
Completion January 5, 2025
Project Manage Your Life: How to Use PM Methodologies to Organize Anything
LinkedIn & Project Management Institute
- Learned structured project management techniques to enhance productivity, planning, and execution in personal and professional tasks.
Completion January 3, 2025
Leadership Foundations: Leadership Styles and Models
LinkedIn
- Gained in-depth knowledge of different leadership styles, team motivation, and strategic decision-making.
Completion January 2, 2025
Advanced Business Development: Communication and Negotiation
LinkedIn
- Developed key negotiation and business communication skills essential for sales, partnerships, and high-value deal-making.
Completion January 2, 2025
AI-Driven Software Development with OpenAI’s Canvas
LinkedIn
- Explored the use of AI in software development, automation, and content generation with OpenAI tools.
Skills
Overall
- Website Development
- Search Engine Optimization (SEO)
- Google & Meta Ads (PPC & SEM)
- Social Media Management
- Client Communication & Business Development
- Prompt Engineering & AI-Driven Software Development
Languages
- English
- Urdu
- Punjabi
- Hindi
Checklist
- Website Development94%
- SEO & Keyword Research90%
- Adaptability90%
- Google & Meta Ads92%
- Social Media Strategy90%
- AI-Powered Marketing & Automation80%
Knowledge
- Website Development & Customization
- Google & Meta Ads (PPC & SEM)
- Search Engine Optimization (SEO)
- AI-Powered Marketing & Prompt Engineering
- Social Media Strategy & Brand Growth
- Problem-Solving & Decision Making
- Leadership & Communication Skills
- Business Development & Negotiation
- Data Analytics & Performance Tracking