This Facebook Lead Generation Campaign was designed to drive high-quality leads for Americana Nuggets, targeting fast-food lovers and frequent buyers. By implementing A/B testing on ad creatives, optimizing lead forms, and continuously refining the targeting strategy, we successfully generated 109 leads at an optimized cost of 1.10 AED per lead, ensuring budget efficiency and high engagement.
Key Results & Impact:
✔️ 109 Facebook Leads Captured at a low cost of 1.10 AED per lead
✔️ Highest Performing Ad (Ad Test 3) – Lowest CPL of 0.93 AED
✔️ Optimized Budget Utilization: Allocated budget effectively to the best-performing creatives
✔️ Increased Brand Awareness: Reached 5,177 users and generated 8,278 views
Ad Performance Breakdown (A/B Testing Results)
| Ad Variation | Leads | Reach | Views | Frequency | Cost per Lead (AED) | Amount Spent (AED) |
|---|---|---|---|---|---|---|
| Ad Test 1 | 55 | 2,422 | 3,730 | 1.54 | 1.04 | 57.43 |
| Ad Test 2 | 17 | 1,329 | 1,939 | 1.45 | 1.65 | 28.11 |
| Ad Test 3 | 37 | 1,954 | 2,609 | 1.33 | 0.93 | 34.48 |
| Total | 109 | 5,177 | 8,278 | 1.59 | 1.10 AED | 120.02 AED |
Strategy & Execution:
✅ Targeted Audience Segmentation: Focused on fast food lovers, frequent buyers, and relevant interests
✅ Ad Creative Testing (A/B Testing): Three ad variations were tested to find the best-performing design & messaging
✅ Optimized Lead Forms: Shortened form fields for higher conversion rates
✅ Performance-Based Budget Allocation: More budget was allocated to Ad Test 3, which had the lowest CPL (0.93 AED)
✅ Continuous Optimization: Adjusted bidding strategy and refined audience targeting throughout the campaign